02African Purpose
African Culture & Heritage
Africa's culture, creativity and heritage are assets of identity and of commerce. We protect and commercialise them, because a continent that owns its story owns its value.
Helping preserve, protect, and responsibly commercialise Africa's cultural assets, creative industries, intellectual property, and indigenous knowledge while ensuring development reflects the continent's identity and values.
Legitimacy is not decoration on a transaction; in African markets it is often the condition of the transaction proceeding at all. Projects that are technically lawful still fail when communities, custodians or the public do not accept how they were arrived at. Cultural and heritage value is also, increasingly, commercial value — in brands, geographical identity, creative industries and the assets institutions hold in trust.
This purpose puts that reality into the work. It means embedding auditability, disciplined approvals and defensible decision records into mandates from the outset, and treating the protection and commercialisation of African cultural value as a legal discipline rather than a gesture.
Who leads this platform
Ruth SebatindiraSC
Founder & Managing Partner
Publications, roundtables, partnerships and the annual record of activity for this platform will be published here as they are approved.
Discuss culture & heritage.
Describe the situation in confidence and we will introduce you to the partner leading this work.